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Sandy Friday is a national Black Friday campaign that encourages shop-owners, e-retailers, restaurants, and organizations to donate up to 10% of the day’s profits to ongoing Hurricane Relief in the most hard-hit areas of Coney Island, Rockaways, Red Hook, Staten Island and Long Island.

This Thanksgiving, as we reflect on the nature of giving, we look back on the impact of Hurricane Sandy. While the outpouring of support and kindness has already been invaluable, the post-Sandy clean-up is long from over.

That's why we started the Sandy Friday Pledge Drive.

We ask you to stand with local businesses by donating 10% of your Black Friday/Cyber Monday profits to ongoing relief efforts in the most hard hit areas of Coney Island, Red Hook, Staten Island and the Rockaways. The money pledged during “Sandy Friday” will directly affect those most in need of help this holiday season.

Your tax-deductible contribution will support local New York organizations that have been on the ground since Sandy hit, working tirelessly to provide volunteer training, supplies and essential services. Sandy’s toll was enormous, but we believe that we have the power and ability to rebuild our home.

– Alia Kate & Lei Zhao, co-founders